top of page

What Black Designers Can Teach Us About Building Truly Inclusive Products. 

February is a special month because it's Black History Month. It's a time when we celebrate Black people's incredible contributions and achievements in many fields, including design tech. Black designers have made invaluable contributions to the tech industry but have often been overlooked or underrepresented.  

This gives us a chance to shine a spotlight on their incredible impact and recognize their ongoing efforts in shaping the present and future of the industry. Through the stories and experiences of Black designers, we gain insights into innovative approaches, unique perspectives, and a deep understanding of the diverse needs of users.  

We acknowledge and amplify the voices that have, for too long, been marginalized in the design tech discourse. By recognizing and celebrating Black designers' contributions, we take a pivotal step towards dismantling systemic barriers and unconscious biases that have hindered equitable representation in the design tech industry. Fostering an inclusive environment that inspires aspiring designers from underrepresented communities to pursue careers in design tech. 


The Changing Landscape of Design Tech 

The design tech industry is changing, and Black designers are leading the way. They bring unique cultural experiences to their work, inspiring designs that resonate with diverse audiences. These designers contribute to every facet of the design tech ecosystem, from crafting visually appealing interfaces to shaping inclusive user journeys.  

By infusing their cultural backgrounds into their designs, they challenge preconceived notions and break away from traditional design paradigms, ushering in an era where human diversity is celebrated. 

Diversity in tech is essential for innovation, and Black designers' distinct viewpoints contribute to a melting pot of ideas that push the boundaries of design. By empowering designers to think beyond homogeneity, Black designers foster an environment where creativity thrives. Diverse teams are more adept at problem-solving, and their varied backgrounds equip them with a unique toolkit to address design challenges. 

At the heart of this transformative landscape is inclusive product design, championed by Black designers. This approach goes beyond accessibility standards to consider users' diverse needs and preferences, including cultural relevance, language diversity, and experiences that transcend socio-economic boundaries. 

Why Diversity Matters in Design 

Diversity is crucial in design as it helps create inclusive products that cater to diverse user needs. A design team with members from different backgrounds can draw from many experiences, cultural backgrounds, and worldviews, leading to a better understanding of user needs and preferences. Black designers bring unique insights to the table due to their rich tapestry of cultural influences, enabling them to create products that resonate with users from different walks of life. 

Homogenous design teams, composed of individuals with similar backgrounds and experiences, are prone to overlooking diverse user needs and goals, leading to products that cater to a narrow demographic. Black designers disrupt this homogeneity and introduce a refreshing array of perspectives that enrich the design and product development process. Moreover, a lack of diversity in design teams can create products that perpetuate stereotypes or marginalize certain user groups. 

Diverse and diverse product teams better understand the nuanced preferences of a global audience, leading to user satisfaction and the identification of untapped market opportunities. Black designers contribute to creating products that users can identify with and find value in, enhancing the product's overall success and longevity. 

Some Common Biases in Design Processes 

As humans, we all have our own biases, and when they creep into design processes, they can significantly impact product creation, especially in the product experience design. Identifying these biases is the first step toward mitigating their effects. Here are some common biases to watch out for: 

- Cultural Bias: Design choices influenced by the dominant culture may exclude or alienate users from different cultural backgrounds. Black designers, by their diverse perspectives, often act as a crucial counterbalance to cultural biases. 

- Confirmation Bias: Designers may unconsciously seek information confirming their beliefs, leading to a skewed understanding of the target user population needs. This bias can result in products that cater to a limited demographic. 

- Stereotyping: Preconceived notions about certain user groups can manifest in design choices that perpetuate stereotypes, leading to products that alienate users by reinforcing biased assumptions. 

- Accessibility Bias: Design decisions prioritizing specific abilities over others can result in products inaccessible to users with disabilities. 

The impact of bias in design processes extends far beyond the conceptual phase, directly influencing user experience and accessibility.

Here are some of the consequences: 

- User Alienation: Biased design can lead to the alienation of specific user groups, causing them to feel excluded or misunderstood, resulting in long-term brand damage. 

- Inequitable Accessibility: Bias can manifest in neglecting accessibility features for users with disabilities, limiting the product's reach, and violating principles advocating for inclusive design

- Reduced User Engagement: Biased design choices may not resonate with a diverse user base, resulting in reduced engagement. 

- Negative Social Impact: Biased design can perpetuate stereotypes and contribute to societal inequalities, leading to real-world consequences like healthcare disparities, legal implications, financial injustice, and social media echo chambers. 

It's essential to be aware of these biases and their consequences to create products that are inclusive, accessible, and engaging for all users. 

Black Designers' Contribution to Inclusive Design 

Maurice Woods - Inneract Project: Maurice Woods, founder of the Inneract Project, has been a trailblazer in promoting diversity in design education. Through Inneract Project, he mentors and empowers young Black designers, fostering the next generation of inclusive designers. 


Ayanna Howard - Human-Robot Interaction: Dr. Ayanna Howard, a renowned roboticist and designer, has significantly impacted the field of human-robot interaction. Her work focuses on designing accessible robots for individuals with diverse abilities, emphasizing the importance of inclusivity in emerging technologies. 

Dantley Davis - Inclusive Design at X: Dantley Davis, Chief Design Officer, is known for championing inclusive design principles. Under his leadership, Twitter has introduced features like alt-text descriptions for images, making the platform more accessible for visually impaired users. 

Denise Jacobs - Inclusive Web Design: Denise Jacobs, a thought leader in web design, advocates for inclusive design practices. Her approach to inclusive design involves creating user interfaces that consider diverse needs and ensuring websites are visually appealing and accessible to users with varying abilities. 


Tim Allen - Afrofuturism in UI: Tim Allen, a UI designer, incorporates Afrofuturism into his work, blending technology with African cultural aesthetics.

His designs challenge Eurocentric norms, providing a fresh perspective that resonates with users from diverse backgrounds. 


Kat Holmes - The Inclusive Mindset: Kat Holmes founded emphasizing an inclusive mindset in design. Her approach involves questioning assumptions and actively seeking perspectives that challenge traditional design norms. Holmes believes fostering an inclusive mindset leads to more thoughtful and universally accessible products. 


Lesley-Ann Noel - Design Justice Advocate: Lesley-Ann Noel, a design justice advocate, places empathy at the center of her design philosophy. She emphasizes the importance of understanding users' lived experiences and integrating those insights into the design process. Noel's work highlights how empathetic design can lead to solutions that address real-world challenges. 


Erica Baker - Data-Informed Design: Erica Baker, known for her work in inclusive technology, stresses the role of user testing and research in creating products that cater to diverse audiences. By leveraging data-informed design, Baker ensures that the products she works on are user-friendly and reflective of the needs and preferences of a broad user base. 

Sylvester Mobley - HBCUvc and User-Centric Design: Through his work at HBCUvc, Sylvester Mobley intertwines user-centric design with community empowerment. His approach to universal design involves engaging with the community, understanding their unique challenges, and co-creating solutions that genuinely address their needs. 

Culturally Responsive Design 

Culturally responsive design means creating products that respect different cultures and resonate with users from diverse backgrounds. It's about recognizing that cultural differences affect how people perceive, behave, and prefer things.

Culturally responsive design is not just a trend but a necessity in today's globalized world, where technology connects people from different parts.

By embracing culturally responsive design, designers can create functional, relevant, and inclusive products for users worldwide. However, designing culturally relevant products can be challenging due to the following issues: 

- Stereotyping and Misrepresentation: Stereotypes and misrepresentation can perpetuate harmful assumptions, alienating users and hindering inclusivity. 

- Cultural Appropriation: Striking a balance between incorporating cultural elements and avoiding cultural appropriation can be a delicate challenge. Designers must be mindful of the cultural significance of symbols, aesthetics, and practices to prevent unintentional disrespect or commodification. 

- Localization vs. Homogenization: Designers must avoid creating a homogenous global design that erases cultural distinctions while tailoring products to specific cultural contexts. 

- Navigating Diverse Perspectives: Cultural diversity means navigating an array of perspectives, which can be challenging for designers. It requires a nuanced understanding of various cultural contexts, potentially adding complexity to the design process. 

Here are some examples of products that have successfully integrated cultural elements: 

- Google's Cultural Institute provides a digital space for users to explore cultural artifacts, artworks, and historical exhibits worldwide. 

- Duolingo's language courses incorporate culturally specific vocabulary, phrases, and customs, offering a more holistic understanding of diverse cultures. 


- Snapchat's cultural filters celebrate cultural events, allowing users to express themselves while respecting cultural diversity. 

Microaggressions in Design the Design Industry 

Microaggressions are subtle acts of discrimination that persist in the design industry, creating a challenging environment for individuals from diverse backgrounds. These microaggressions can be comments, actions, or assumptions that marginalize or invalidate individuals based on their race, gender, ethnicity, or other aspects of their identity.  

There are three types of microaggressions: verbal, visual, and structural. Verbal microaggressions include comments perpetuating stereotypes or subtle exclusionary language. Visual microaggressions occur when design choices unintentionally reinforce stereotypes or exclude specific demographics. Structural microaggressions involve systemic issues like biased hiring practices or unequal opportunities. 


Several strategies can be implemented to create a more inclusive and respectful design culture. These include ongoing education programs to raise awareness about microaggressions and their impact, actively promoting diversity in leadership roles, developing and adhering to inclusive design guidelines, establishing Employee Resource Groups (ERGs) focused on diversity and inclusion, and implementing mentorship and allyship programs.  

Promoting open communication and understanding in design teams is also crucial. This can be achieved through creating safe spaces for open dialogue, regular check-ins to address concerns and share feedback, implementing anonymous or confidential feedback mechanisms, and promoting empathy within design teams.  

Design for Social Good 

Design possesses a transformative power beyond aesthetics; it can catalyze positive social change. Design for social good emphasizes the responsibility of designers to contribute to solutions for societal challenges.

From addressing inequality to promoting sustainability, design has the potential to influence and inspire meaningful change. This approach goes beyond individual products, aiming to create a broader impact that resonates with diverse communities. 

Design Principles for Social Good: 

1. Human-Centered Design: 

Prioritizing the needs and experiences of users ensures that solutions are inclusive and considerate of diverse perspectives. 

2. Accessibility and Inclusivity: 

Designing with accessibility ensures that products are usable by individuals of all abilities, promoting equal access to information and services. 

3. Sustainability: 

Focusing on sustainable design practices minimizes environmental impact and contributes to the long-term well-being of communities. 

4. Ethical Considerations: 

Upholding ethical standards in design involves considering the potential consequences of design decisions on individuals and communities. 

Black Designers Contributing to Positive Social Impact 

- De Nichols - Civic Creativity Advocate: 

De Nichols, a civic creative, has leveraged design to address social issues such as racial injustice and inequality. Her projects, like "FoodSpark" and "Design as Protest," encourage community engagement and dialogue to drive positive change. 


- Bryan Lee Jr. - Designing for Equity: 

Bryan Lee Jr., an architect and design justice advocate, focuses on using design to address systemic inequities. Through his work, he strives to create spaces that foster inclusivity and challenge structures of oppression. 


- Mikhaile Solomon - Designing for Cultural Resilience: 

Mikhail Solomon, founder of the PRIZM Art Fair, combines design and cultural curation to promote Caribbean and African diasporic artists. Her work emphasizes the role of design in preserving and celebrating cultural identity. 

The Role of Product Experience Design in Social Change 

1. Digital Solutions for Social Impact: 

In the digital age, product experience design is crucial in creating platforms that address social issues. Apps and websites focusing on user experience can facilitate social change by connecting communities, raising awareness, and enabling collective action. 

2. Inclusive Design for Social Equality: 

Designers can use inclusive design principles to ensure digital products are inclusive and, accessible product, and user-friendly for individuals from all walks of life. This inclusivity contributes to a more equitable distribution of information and resources. 

3. Storytelling through Design: 

Compelling product experiences can tell powerful stories that evoke empathy and drive social change. Through intentional Product design, designers can create narratives highlighting social issues, encouraging empathy, and motivating users to act. 

4. Usability in Social Services: 

Design plays a pivotal role in improving the usability of social services. Streamlining user interfaces for government or community-based services ensures that individuals can easily access the support they need, fostering a more responsive and effective social safety net. 

Tips for Building Culturally Relevant User Interfaces 

- Conduct Thorough User Research: 

Before diving into design, invest time in comprehensive user research. Understand the cultural backgrounds, preferences, and expectations of your target audience. This knowledge will inform design decisions and ensure cultural relevance. 

- Collaborate with Diverse Design Teams: 

Foster diversity within design teams to bring various perspectives to the table. Collaborative efforts with individuals from different cultural backgrounds can create more nuanced and inclusive designs. 


- Implement Inclusive Design Principles: 

Prioritize inclusive design principles, such as accessibility and usability for all, in your UI design. Consider users' needs with varying abilities, languages, and cultural contexts. 

- Test with Diverse User Groups: 

Conduct usability testing with a diverse range of users to gather feedback on the cultural relevance of your interface. This iterative beta testing process ensures the final design resonates with a broader audience

Incorporating Cultural Elements Without Perpetuating Stereotypes 

1. Research Cultural Symbols Mindfully: 

Research their cultural significance thoroughly when incorporating cultural symbols, aesthetics, or motifs. Avoid using elements that may carry stereotypes or have a different meaning than intended. 

2. Embrace Diversity in Visual Representation: 

Represent a diverse range of individuals in visual elements, such as images and illustrations. Ensure that your visuals reflect the diversity of your user base and diverse team, avoiding tokenism and stereotypes. 

3. Seek Feedback from Cultural Consultants: 

Engage with cultural consultants or experts during the design and development process. Their insights can provide valuable guidance on avoiding inadvertent cultural missteps and ensuring authenticity. 

4. Provide Customization Options: 

Allow users to customize certain interface aspects to align with their preferences.

This could include language preferences, color schemes, or content that resonates with their cultural context. 

Successful Implementation of Culturally Relevant UI 

- WhatsApp's Multilingual Support: 

WhatsApp's implementation of multilingual support caters to a diverse global user base. Users can choose from a wide range of languages, ensuring that the interface is accessible and culturally relevant to people worldwide. 


- Spotify's Regional Playlists: 

Spotify curates regional playlists that showcase music from specific cultural contexts. This feature enhances user engagement and demonstrates an understanding of a diverse audience and musical preferences. 

- Airbnb's Inclusive Hosting Practices: 

Airbnb's efforts to promote inclusive hosting practices are reflected in its UI. The platform encourages hosts to showcase the diversity of their spaces and communities, fostering a more inclusive environment for users. 

- Google Maps' Culturally Relevant Icons: 

Google Maps uses culturally relevant icons for various points of interest. These icons are designed to be universally understood while incorporating local cultural elements, enhancing the overall user experience. 


Diversity is a powerful driver of innovation, creativity, and positive change. We must continue championing diversity in the design industry, recognizing that the most compelling solutions emerge from various perspectives. The design industry is witnessing a surge of initiatives dedicated to promoting diversity and inclusion.  

Mentorship is a transformative force in the journey towards a more diverse design landscape. We build a community that thrives on shared success by connecting seasoned professionals with emerging talents.  

The conversation on diversity and inclusion should be an enduring commitment that propels the design industry into a future where every voice is heard and valued. 

GoCreate USA Bootcamp and Mentorship Program 

Are you looking to take your tech skills to the next level? Join the GoCreate USA Bootcamp and Mentorship Program and empower your professional journey. Our hands-on, project-based courses are designed for enthusiasts, career starters, changers, and advancers in Product design.  

Benefit from our mentors, who have over a decade of industry experience, and choose your track: UX Research, UI Design, or UX Design. What sets us apart?  

Our fully funded program empowers underrepresented groups in tech in our innovation-driven bootcamps, providing real-world experience for participants. Join the waitlist today and shape your career! GoCreate USA Product Design Bootcamp Waitlist for 2024

Recent Posts

See All


bottom of page